What is Public Relations?
One of the tools for communicating with the business environment is public relations—building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.
However, public relations (usually called simply PR) is a 20th-century development that is still expanding. More and more companies worldwide move from advertising to public relations, finding it more efficient.
Edward L. Bernays, considered the father of public relations, was the first to call himself a public relations counsel. In 1923, he wrote the first book on the subject, “Crystallizing Public Opinion”, and he taught the first college course on public relations at New York University. Despite this lengthy tradition, however, there is confusion about the nature of public relations. Read more
Interview with Giorgi Gambashidze, Head of Niccolo-M in Georgia (2003)
1. Introduce yourself
George Gambashidze, head of Niccolo M branch in Georgia.
2. Tell us about activities of agency
It is not an agency. It is a firm, one of the biggest PR companies that has branch in 123 countries. Has taken part in 300 projects and won 90% of them.
3. How developed is advertising and public relations in Georgia?
I think that we are creative people and we can have our own technologies in five years. Read more
Interview with Marika Darchia, Director of Georgian Association of Advertising and Public Relations
1. Please, introduce yourself:
Marika Darchia, Director of Georgian Association of Advertising and Public Relations.
2. Tell us about activities of institute:
GAAPR is non-government organization that unites 16 organizations that conduct advertising and public relations. Association was founded 3 years ago with the purpose to encourage this kind of activities. Actually organization serves as a coordinating body for organizations engaged in this field.
3. How developed are advertising and PR in Georgia?
PR and advertising develops in the line with the economy. Practically, advertising and PR is an integral part of economy and industry. Development rates of economy and PR are similar. Read more
