Georgian Marketing Environment
Almost half of the Georgian population lives in cities, with a quarter centered in the capital, Tbilisi. City populations have increased in recent years due to an inflow of refugees from Abkhazia and Sabachablo. In general, the population could be structured in terms of income as 5 per cent rich, 5 per cent middle class, and 90 per cent poor. The rich and middle class are concentrated in the cities. The poorer part of society usually lives in large traditional three-generation family units (grandparents, parents and children).
There are a number of regions that are mainly populated by religious or national minorities. In some cases, the general purchasing power of these regions is higher compared to regions populated by Georgians, and this is due to the existing contacts that these minorities have with their historic homeland (e.g. Greece, Armenia and Azerbaijan). Read more
